When we discovered Country Bebe was on his way, and that ‘it’ was a he – my immediate thought was this:
Daddys and their mini mes in matching trunks. Surely the best reason to have a boy?
The launch of Love Brand & Co. brings me a step closer to realising this dream with the launch of their casually chic, European style swimming trunks. Yes they are following in Villebrequin and Orlabar Brown’s wake, but Love Brand & Co. are my Object of Desire this week as they are teaming up with Elephant Family for their ‘trunks for trunks campaign.’
Elephant Family is a charity I wrote about a lot in 2010 as their Elephants on Parade marched around London and brightened up our summer. 5% of Love Brand & Co.’s gross profits will go to the UK charity that does sterling work to save the Asian Elephant from extinction, alongside tigers, orangutans and other animals that share their habitat.
After a quick flick through their summer lookbook I’m already in love with these little chaps in their Love Brand trunks
This is my favourite print:
Expensive yes, but I love the attention to detail – eyelets to let air/water escape so no ‘inflatable short syndrome’, quick dry fabric so shorts can go from beach to lunch without a soggy bottom and the elephant link is ever present with their smart logo and chrome toggles in the shape of elephant tusks. The stitching is even in red as a reminder of the blood spilled in Elephant poaching.
A great brand and a great cause.
Mens, £118, boys, £68. www.lovebrand.com
